Internet Terms & Definitions

 

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OECD Guidelines

Privacy Guidelines issued in late 1980 by the Organization for Economic Cooperation and Development. Albeit broad, the OECD guidelines set up important standards for future governmental privacy rules; the guidelines underpin most current international agreements, national laws, and self-regulatory policies.

 

One-Time Tailoring

Refers to a site's or a service provider's use of personal data to tailor or modify content or design of the site not affirmatively selected by the particular individual, where the information is used only for a single visit to the site and not used for any kind of future customization. For example, an online store may suggest items a visitor may wish to purchase based on the products that she has already placed in her shopping basket.

 

Online Contact Information

Information that allows an individual to be contacted or located on the Internet, such as the e-mail address. Often, this information is independent of the specific computer used to access the network.

 

Online Profiling (also see Individual Profiling and Data Mining)

The practice of aggregating information about consumers' preferences and interests, gathered primarily by tracking their online movements and actions, with the purpose of creating targeted advertisement using the resulting profiles.

 

Online Privacy Alliance (OPA)

A group of more than 80 global corporations and associations that was created to lead and support industry self-regulatory initiatives to protect privacy.

 

Opt-out

A policy under which the user's permission is implied unless the user explicitly requests that his/her information not be collected, used and/or shared when such use or disclosure to third parties is unrelated to the purpose for which the information was collected.

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