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How to select great small business
opportunities
Here is a checklist on how to select the best small business
opportunity that matches your capabilities and interest. You can
make your own luck by matching your capabilities, for example,
your knowledge, skills, and experience, with the opportunities
that are presented to you.
Your success will be dictated by how well your capabilities
match the opportunities. Use the following checklist to maximise
your success chances.
1. Identify a big trend that really interests you or you care
passionately about e.g. Healthcare of a growing ageing
population, Environmental pressure. 2. Make sure your will enjoy
working in this area and it's worthwhile and satisfying 3. Seek
out an area with good growth potential within your big macro
trend e.g. managing harmful drugs, optimising energy use in
industrial processes 4. Ensure that your solution addresses a
real need or problem, and your product/service idea is really
needed and wanted. This measure is very important. 5. Build on
what you have, rather than making big new leaps into the
unknown. 6. Find a new or unfilled gap, be first or be different
in your chosen area. Create a new category for your business so
you're first in that field. 7. Go for the highest value added
product or service. Be distinctive or unique - offer the highest
value added solutions you can - not commodity products. Be
different - at least have one major competitive advantage. 8.
Aim for niches and specialist areas there is less competition
and higher prices. Note, niches sometimes offer opportunities
for markets in the mature and decline phases of the sales cycle.
9. Contrive your product or service to Generate Repeat Revenues
- the customers keep coming back for more to make your life
easier 10. Does your Product/Service have global or regional
possibilities? 11. Keep it simple, low risk, with few threats
Best of luck.
Syd Stewart is the author of "Smiling Owner - How to Build a
Great Small Business - An Evolutionary Approach". He has been an
owner and manager for over 30 years. Visit his site to find out
how you can Build a Great Small business.
http://www.smilingowner.com
or mailto:syd@smilingowner.com
You can reprint this article (if not stated otherwise above) on
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"Reprinted from Zongoo.com Daily Press & Consumer Information"
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