There are certain concepts that successful business owners create, and then refine, over and over again. Does your business have a mission statement? Have you defined the strategies and objectives of your business? What if a lender asks about your ROI?

Successful business people talk to each other in these terms. (If you're curious, skip ahead to the end of this article and read other concepts that you need to define to increase your chances for business success.) If you're not familiar with these concepts, brush up on the "language" of business. Spending your energy defining and applying these concepts to your business can build a strong, solid foundation.

Plan on spending some time crafting these terms as they relate to you and your business. The language of business provides a handy framework for review, but there is so much more to each of the concepts than its dictionary definition. In order for the concepts to be effective, it's necessary to internalize and use them daily. And keep in mind how not using these principles in your business may cause problems later on. Consider these events:

-The dot.com, Enron, and WorldCom fiascos are excellent examples of what can happen when businesses forget about the basics. Some folks decided they were smarter than more than a hundred years of proven-to-work business concepts.

-Established business owners who are stuck. To date, I have not worked with an established business that is able to provide me with a basic business plan-vision, mission, objectives, strategies, etc. Some companies did create a plan for funding purposes but haven't looked at it for years and years. If you're running your business properly, you're looking at your business and marketing plan at least once a week.

-The blackout on the east coast taught us to make sure we have backup plans and that our web hosting companies have back up servers, too. Do you know that most companies are so computerized that their customer service departments don't know how to process orders?

-Your death. Many business owners don't consider this possibility at all. The goal is that in case of an emergency, illness, death (or even a vacation!), your business will run efficiently without you. Is your business this ready?

Weaving these ideas into the operation and administration of a business produces clarity and helps management to make informed decisions, save time, and reduce expenses. Yes, some businesses function well without the groundwork for a time. However, at some point within the first five years, the owner(s) end up "stuck" or decide to sell their businesses. It's then that they realize that the missing piece-yes, you got it-is that they're not speaking the language of business -yet!

Have you added these concepts to your business?

Vision Statement Mission Statement Objectives Strategies Marketing Plan Ideal Client Profile USP (Unique Selling Proposition) ROI (Return on Investment) Assets Liabilities Back up Plans Operations/Procedure Manual Licenses Insurance Customer Service Asking for Help Hiring Help Networking

© 2003 Maria Marsala, President of Elevating Your Business. Helping businesses attract clients and improve their bottom line by providing blue chip methods, practical ideas and proven systems for businesses growth. To join Elevating Your Business Ezine, visit http://coachmaria.com/a/subscribed.html

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