“HLE” is a bit of a joke term, (or
possible tongue in cheek could be a better label) coined in my Network
Marketing Group - it stands for "Hens Lay Eggs" and is a take on the
exponential growth theory - recruit two people, who recruit two, etc,
and in six weeks you'll have 50,000 people sending you $250,000 - the
false promise of MLM.
The MLM exponential growth chart makes sense mathematically but is
flawed. Unfortunately the ordinary person can't see the flaw, so buy
into it, and you get your 95% of people who do MLM and can't make it
work. We all know the story.
The logic is the same as "Zeno's arrow", based on an ancient greek
philosopher and mathematician who preceeds Archimedes and Pythagoras. Or
in the famous “missing pound” logic problem. More on these in future
issues.
But here is the HLE analogy explained:
A hen lays six eggs. If the chicks grow up to be hens they also lay eggs
and the hen becomes a “grandmother”. There is no guarantee that all 6
chicks will lay 6 eggs, etc. Also there's nothing to stop the hen laying
another batch of eggs, maybe six, maybe 5 or 8. It's not set or
guaranteed.
Also there is no guarantee that the eggs will hatch into chicks – “don’t
count your chickens before they hatch” after all. In this sense, an egg
is a prospect, a chick is an affiliate who has signed up. Whether that
chick now grows into a hen and lays their own eggs is the next issue.
And a lot of that is down to how you – the mentor – or “Mother Hen” –
help them develop in their early days, months, even years.
So it is with network marketing, MLM, EMM - whatever you want to call it
- we call it "HLE". As Shakespeare said "a rose by any other name will
still give you hay fever", or to quote Bruce Lee "it's just a name don't
fuss over it"
The same goes for EMM - Exact Method Marketing - the McDonalds formula
example (more on that later).
So what I now do is lead with FREE affiliate programs, the best of which
is the SFI scheme with their free online VStore. This means no signup
fees, no upgrade fees, no forcing the distributors to buy inventory. The
money is ONLY made from the sale of the product and money is ONLY made
by helping your downline make sales.
When someone joins under me they HAVE to sell the products and I HAVE to
help them, I can't just sell them the opportunity as they do in so many
companies that are DESIGNED to take advantage of the fact that the new
affiliate won't be able to make any sales or recruit any downline. THESE
schemes don't need them to - they have made the money from selling them
the opportunity - the startup fee, upgrade fee, and they sell product to
the distribrutor who "must stock inventory" - they don't ever expect him
to be able to sell it on - they don't need him to.
HLE, taken literally, is more "viral". It's like when someone sends you
a joke on email, if you look, each "level" has dozens of different names
the joke has been spidered out to.
That is "viral", and that is how you pass on the products and
opportunity. It spreads like a virus – person to person – which is how
network marketing is supposed to work. No spam, no sticking people on
autoresponders – no junk mail.
Real people, real products, real opportunities, real results.
Silke Stahl is an
International Internet Marketer and Home Business Entrepreneur.
Originally a respected photographer and writer, contributing to many
magazines, she began network marketing as a sideline. Marketing on the
Internet and running her own business was a logical next step. She now
owns her own domain SilkeStahl.com and runs her Internet Marketing
business from there:
her business opportunity:
http://Silke247.Opportunity.com and her
forum at:
http://thestork.proboards20.com
Article Source:
http://EzineArticles.com/
