As we all know Google uses their PageRank
technology to measure link popularity by counting the number of inbound
links to your web pages, and it is one of the many factors influencing
your ranking. Most website owners do not utilize properly what PageRank
they already have. Their linking campaigns could be in vain if they let
a large number of outbound links drain their existing PageRank. If their
site were a bucket it would be full of holes, to illustrate this point,
if you had a large number of outbound links, which are not reciprocated
it would reduce your overall PageRank. Be diligent in identifying sites
that are no longer linking back to you anymore. Also keep in mind
putting more than 50 outbound links on any page is not advisable. Also
be wary of sites that link to you from pages with more than 50 outbound
links. Google's PagerRank is based on incoming links, but not only on
the number of them. Instead PageRank is also based on the PageRank of
the page on which your link is placed. For example a link to your site
could be more valuable from a PR4 page with no other links than a link
from a page with PR5 and 60 other links.
The factors influencing Google PageRank
The fact is that nearly half of your PageRank comes from within your
site. As long as you have more than one page, and they are well linked
you should be getting at least roughly 49% of your PageRank from
internal links. If your site is particularly full of holes it may be
less, but still substantial, and if you have plugged all your holes it
will be more. PageRank is yours to control, and if it is targeted
correctly it will help you considerably. Make sure you have a sitemap
and all pages on your website are linked together with keyword rich link
text instead of images.
Use common sense and careful language when asking for reciprocal links
Here are some helpful tips for requesting reciprocal links to keep in
mind when you E-Mail or otherwise contact webmasters to ask to trade
reciprocal links, I've have learned you usually get one shot to make a
good impression. Over time I received some valuable feedback from other
webmasters in assisting me on how to be requesting links, and since we
are focusing on building proper links exchange channels, I would like to
share this with our readers.
First and foremost do not forget to mention your own web address in the
message. Yes, I have received letters about how I should reciprocate a
link to a site and the Webmaster forgot the address. Likewise, do not
forget to mention your own website's name. Don't forget to describe it
either. You don't have to write a book, just give a few sentences or a
paragraph summarizing your website's content.
Ensure you take a good look over the site you wish to link to you, be
familiar with it's content and mention some of the content in your
request for linkage. Identify the common theme between the sites. If the
site has a "Submit your URL" page, ensure that you use it and read the
guidelines for submission carefully.
If you are sending an attachment, please ensure they are small in size,
animated banners or code of any kind this is unusable in a reciprocal
link campaign. Starting an email with an attachment of any size is no
introduction and ultimately could deter the Webmaster from ever
responding to your request. Attachments are not the way to start a
conversation.
Being too aggressive and persistent could work against you
Ask the Webmaster if they would like your complete package of reciprocal
link codes and graphics before you send such information Do not forget
to let the Webmaster know how they can add a link to your website and
make the process as simple as possible. With your first correspondence,
provide them with some of the HTML that they can place on their website,
or on your own website. After sending your first request and they do not
respond within 24 hours, do not ask again. Being too persistent will
generally put webmasters off trading reciprocal links, be patient, I
found that webmasters usually do respond within a one-week time span, if
not then write a follow-up. You need a way to record which sites you
have asked for reciprocal links to avoid this problem, I have used an
Excel spreadsheet to record such information. Remember finding good
quality links are important so you don not want to miss an opportunity
by being too aggressive.
Make your reciprocal exchange request stand out
Most of what I have written seems to be common sense, but starting out
with a good code of conduct and etiquette can only improve your chances
of obtaining reciprocal links. Here is an example of a well-structured
template used for reciprocal link exchange.
Greetings [Name],
I visited your web site, [Web Site Name Here] and found some great
information regarding [Insert Subject Topic Here].
[If you have linked to the other site already, mention it here and give
the URL of the link - ask them to approve your link to them or to
recommend editing suggestions - DO NOT threaten to remove their link if
they don't respond in x days - these kinds of notes usually end up being
deleted]
I thought you might be interested to know that we have a web site
dedicated to [Your Site Topic - special points of interest].
We were hoping that you might consider linking to us and invite you to
review our site at your convenience. [Depending on situation, insert
further offer of reciprocal linking, banner impressions or exchange of
services here]
If you determine that a link to our site is appropriate, please add it
at your discretion, or might we suggest the following link and
description: [Your site name and URL] - [Your site description - keep it
brief, focused and not too much hype]
If you'd like to discuss this further, please feel free to contact us at
[Your contact details].
Regards, [Full official signature lines here]
Keeping an eye on your inbound links
Now that you have started exchanging links, you will want to keep tabs
on your inbound links. You need to visit the sites that accepted your
link request. Check their link pages to make sure your link is properly
placed with keyword rich link text. You also have to start checking the
search engines to see if they indexed those pages where your links are
placed.
To do so, I am providing you with link search commands on some of the
major search engines, allowing you to view backlinks to your website:
Go to AltaVista, Google and type in the following information:
link:www.yourdomain.com
Go to Inktomi (AOL, HotBot, iWon, MSN) and type in the following
information: INSERT URL HERE linkdomain:www.yourdomain.com
Go to AllTheWeb, Lycos (for AllTheWeb results only) and type in the
following information: link.all:www.yourdomain.com
Shelley Murphy
Shelley is a freelance writer for Web-based e-zines for the past 5 years
focusing on the evolution of technology. Her primary interest is in
Search Engine Optimization continuing to educate small to medium sizes
companies on the importance of marketing businesses for the web world.
