Chances are you have been on the Internet
and have been surfing in and out of websites looking for valuable
information pertaining to a favorite topic or researching a subject for
school or work. As you type in keyword(s) you match the information you
are searching for on Google, you come up with 10,000 pages of
information. It’s virtually impossible to go through every one, so you
refine your search by adding more exclusive keywords. Voila the number
of pages reduces to around 1,000. Still this is a lot of pages, but you
start looking through the information to find what you want.
As you go through the first 10 links on the page, WHAM! The information
you needed to find was in the first or second in order of PageRank. You
wonder how did they get such a high rank on Google? You may think it was
very expensive to get that site at the top of the heap. The funny thing
is, with a little know how and about $75 you too can go for the top.
Search Engine Optimization or “SEO”, has become a standard in the web
design industry, every customer of a good web designer wants to be
number one in their keyword and may be willing to pay the extra money to
get there. A good web designer will dress up a web sites home page to
match the requirements of their client on specific keywords. The client
will also pay more for the exclusivity to remain there untouched. SEO
has become a niche for a lot of web companies. They know if they can get
the company to the top fast, the word of mouth will be helpful toward
their business.
Through specialized META tags (hidden group of keywords) the web
designer will strategically place keywords multiple times in the title
bar, keywords, and even as hidden text. Some search engines have figured
these tricks of the trade out and have banned certain websites from
their indexes. Google has become the engine of choice for a lot of
people today. There is a different logic Google uses to calculate page
rank and keywords is only a portion of it.
Google actually uses a specialized mathematical equation to place your
site in a predetermined order. First things first, if your website is a
keyword, that does not automatically give you a top spot. It will take
time to move up the ranks and you should register with Google as soon as
possible to drive your rank upwards. But just having the right URL
(Universal Resource Locator) doesn’t guarantee the top spot either. You
must also be swapping or reciprocating links with other Google users.
The more you use Google websites that are indexed the faster and higher
your site will go in the ranks.
A Google robot will visit your site frequently so continue to modify
your code and keep checking its rank and status. Eventually, your site
will drive up the ranks and land on top. It may take time and work, but
you will get the hang of keeping it there once you employ the right mix
of keywords with links. Some companies can charge up to $1,000 for the
top spot, they employ the same techniques, even though they don’t want
you to know this. Keep your META tags, title, keywords and content in
line with your keywords and continuously look to optimize them. Under no
circumstances take another persons keywords off of their code; this is
potentially dangerous as you could be violating copyright laws.
Good Luck!!!
Jakob Jelling is the
founder of
http://www.sitetube.com. Visit his
website for the latest on planning, building, promoting and maintaining
websites.
Article Source:
http://EzineArticles.com/
