New Marketing and Design Psychology ideas help you stage homes
for sale to motivate buyers and generate top dollar. Instead
of leaving investment houses vacant, my husband and I add a
few props to increase our profits.
Visit nearby model homes and examine the way the interior
designers furnished the homes. Notice how the designers under
furnished the model homes by using just enough accessories to
make a superb presentation, but not too much to make the rooms
seem crowded or small. Using a few props to dress up your
house helps you sell for the maximum profit in several ways:
1. Props chosen with underlying psychological benefit
supplement the emotional reactions desired, including the
perceived room temperature.
2. Props add perspective with visual depth -- vacant rooms
look flat.
3. Props help to keep property in the mind of buyers who view
many houses.
4. Props are focal points for buyers to imagine their own
furnishings in the home and get them thinking on living in the
space.
Embellishments Equal Extra Dollars
Accessories which we use over and over to dress up different
properties for sale include: lush green plants, paintings,
mirrors, lightweight round tables with exquisite fabric
skirts, and antique side chairs. We have an uncomfortable but
great-looking antique sofa, upholstered in leopard print,
which we move from dollhouse to dollhouse for visual appeal.
A sturdy table and chairs to sign contacts is invaluable to
you. Don't let motivated buyers get away because it is too
difficult to finalize the sale at the property. A simple card
table with a striking fabric skirt adds soft texture to rooms
with all hard surfaces and few furnishings. This helps counter
the bleak emotional impact of hard surfaces and vacant spaces.
Borrow props from your home. This saves money and time spent
shopping. Also, when you bring the item home again, it seems
to show up more and have more importance.
Plan your interior plants and flowers for your selling season.
Pick up vases and containers at yard sales. Take advantage of
what you have growing either at your dollhouse, at home, or
from friends. Freshly cut green tree branches add visual
coolness in warm weather and autumn leaves add visual warmth
in cool weather.
Don't go overboard with props. You don't want to overcrowd the
space or even come close to furnishing it. Buyers like to
visualize their own furnishings in your dollhouse.
(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.
Professor Jeanette Fisher, author of Doghouse to Dollhouse for
Dollars, Joy to the Home, and other books teaches Real Estate
Investing and Design Psychology. For more articles, tips,
reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
Article Source: http://EzineArticles.com/
June 2:
