Satisfying and lucrative real estate investment depends upon
your correct assessment of profit potential, of course, but
your ultimate success depends on your ability to transform a
doghouse into a dollhouse. The renovation process involves
physical work and choosing the best supplies, in order to
create maximum positive emotional effect and profits. By
incorporating the psychology of residential design, you can
make wise choices in transforming your fixer house by using
colors, textures, building materials, and decorations that
will assure a future speedy and cost-effective sale.
The psychology of residential design addresses the entire
home, inside and out, but the techniques of Transformation
Psychology are a bit different, because your ultimate goal is
different. The use of Design Psychology in your personal home
is much more individualized, while renovating a doghouse into
a dollhouse integrates more generalized design ideas to create
a home that will be appealing to a broader spectrum of people.
Using Transformation Psychology to increase your real estate
profits means that you must learn how our human senses and
emotions are affected by our decorating details and choices of
materials. Buyers view a prospective home with their eyes, but
their brains interpret what they see and feel according to
subtle touches you have purposefully put incorporated into
your house.
Process of Transformation Psychology
Your goal is to create a glorious home that buyers won't be
able to live without, and that process begins with planning
all the changes that will be necessary, from inception to
realization, in order to accomplish a total makeover of the
house.
Take Photographs for Your Appraiser
You may have taken photographs during the escrow process,
showing the seller’s possessions in the home. If your property
was occupied during escrow, it will be worthwhile to take
“before” photographs again, both for your own satisfaction and
to show appraisers when they ask why you expect to sell the
house for so much more than your original purchase price.
Detailed photographs will substantiate the original condition
of the property, compared to the final result. Avoid possible
complications by showing the appraiser all the improvements
that you made to the property, in order to get the full amount
you deserve in your upgraded appraisal. This is a crucial
step, because the appraiser must give you credit for your work
and expenses, and not use your purchase price as the basis for
the updated home’s true market value.
Hold a Doghouse Open House Party
We like to invite friends and family for a preview open house
before we begin major work on the house. We ask them to bring
any unwanted household fixtures or supplies and to offer any
fix-up ideas, wild or practical, that may occur to them during
their visit. We jot those ideas into a “transformation
journal,” and refer to them when we need fresh inspiration.
Here’s an example of our invitation:
Your presence is requested at Jeanette and Brian’s Doghouse
Open House. Come view our latest project and understand why
we'll be busy for the next month.
Please bring cuttings from your garden and any unwanted paint.
Any household or building material hand-me-downs will also be
greatly appreciated!
Sunday afternoon, noon to four.
Another reason for a preview party is that the amount of work
a doghouse may need sometimes seems overwhelming, and a fun
event like an open house helps to overshadow the crushing
weight of the work we have waiting for us.
Buy Materials with Drama in Mind
We love taking a dirty doghouse and turning it into a
marvelous dollhouse, and we're willing to invest more time and
money than the average investor in order to achieve a truly
dramatic transformation. We usually spend about $12,000 for
each renovation, which includes the cost of materials and
outside help. Many investors spend much less, but they make
less profit when the property sells.
Real estate investing takes skill and planning, but using
Transformation Psychology can give you a competitive edge,
taking a doghouse and turning it into the kind of dollhouse
that buyers will stand in line to bid on.
(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.
Professor Jeanette Fisher, author of Doghouse to Dollhouse for
Dollars, Joy to the Home, and other books teaches Real Estate
Investing and Design Psychology. For more articles, tips,
reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
Article Source: http://EzineArticles.com/
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