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10 Powerful Alternative
Infoproduct Formats - 2
Copyright 2002 Super
Profitable Products
Continuing where we left off in the first part of our goal of
differentiating how you deliver your information to get more sales at
higher profits.
Here is the last 5 alteratives to eBooks that will put more money in
your pockets.
6. Audio Interviews
One of the key disadvantages of eBooks, newsletter, special
reports, etc... is that they are non-interactive. Many people learn
better by hearing examples, discovering information in an interactive
setting. Get someone to interview you about your topic and record it.
You can record the interview over the phone, in person or by using a
third-party conference service. Once again, you can offer your
information via recorded interview for a premium over what you would
charge in eBook format.
7. For-pay Newsletter
If you have experience, knowledge, contacts, or any other constant
value you can add to a specific target market, then a for-pay
newsletter can be an excellent source of income. Many established
newsletter publishers - even those with just a few thousand
subscribers, are converting to a beefier "for-pay" model. Even if they
only convert 500 to subscribers at $47/year, that's $23,500 revenue
PLUS the ability to market products to that group AND collect renewals
over the years. One example of a top quality, for-pay newsletter is
Jonathan Mizel's
http://www.infoproductcreator.com/part/mizel.html
8. Pay Members-Only Web Site
An alternative to a "for pay" newsletter is a "for pay" private
website. Here you can provide various forms of content and services to
your customers in exchange for a monthly, quarterly or yearly
membership fee. What would you provide as content? Here are some
examples:
Articles you write, results of research you conduct periodically,
survey results, news updates from various sources, case studies or
success stories, interviews, digital audio files, private newsletter,
private discussion board or networking board, quality products at a
discount or free, discounted services you provide through joint
venture partnerships, etc... One of the best membership sites I have
come across on the topic of online marketing is Terry Dean's
Netbreakthrough's site found at:
http://www.infoproductcreator.com/part/net.html
9. Seminars
Your topic may lend itself to conducting bi-weekly or monthly
seminars to local audiences. Perhaps you have tips on how to purchase
a new home - you could run tareted ads or partner with builders in
your area to run a bi-weekly seminar in a rented room. Maybe you were
a manager of customer service in the travel industry - you could
develop a seminar on top-rated customer support tips for the travel
industry and market these to hotel operators, as well as other tourist
companies. Online seminars are hot, but don't underestimate the power
of personal seminars to both make immediate income as well as gather
high-quality leads for other products or services you offer.
10 Product Bundles
Bundle different product formats to add even more value to your
offering without increase the cost. For instance, say you have written
an eBook on travelling to your favorite city. Translate that into an
audio product or audio interview by simply talking into a microphone
into your computer or via telephone recorded into your computer and
capture that via a relatively inexpensive recording software such as
n-tracks (shareware). Where your eBook may only sell at $17-$27, the
bundled product may get you $47-$67 or more...with very little added
cost. Bundling can be a highly effective technique to squeeze 3-4
times more profit out of your content.
If you are considering developing your own eBook on a specific topic,
then consider these other options first. If you already have your own
eBook, then consider these other options to pull additional profit from
your content.
Turn your information product development business into multiple
streams of income. That's truly making a PROFIT from your knowledge.
WARNING! Don't Even Think About Developing Your Own
Infoproduct Until You Have Discovered the Blockbuster "Insider" Tips
Found in Jeff Smith's Ultimate Information Entrepreneur's Success
Package. Get the Exact Techniques You Need To Earn Maximum Profit
From Your Information. Visit:
http://www.infoproductcreator.com
You can reprint this article (if not stated otherwise above) on your
website or publication with notice and a link to http://www.zongoo.com
"Reprinted from
Zongoo.com Daily Press & Consumer Information"
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